ALVVAYS (pronounced 'Always') have produced an exhuberant pop album that retains a hint of melancholy. Features MOLLY RANKIN (ex-RANKIN FAMILY).

Now with three LPs under their belt, it's safe to say that ALVVAYS are a very consistent band - almost 40 songs in 8 years and not a bad one in the bunch. The name of the game here is still the excellent indie-pop they've built their rep on, but now with heavier guitar scuzz and some neat production tricks like the synth line on "Very Online Guy" (which feels to us almost like a 2022 update of KRAFTWERK's "The Model"). Another draw is Molly Rankin's lyrics - perfectly wry and poignant and ready to meet you where you're at. It's not hard to imagine ALVVAYS still cranking out great records like this one every few years a decade or two down the line, just like YO LA TENGO or TEENAGE FANCLUB. They have a big and bright future ahead of them, that's for sure. HIGHLY RECOMMENDED!